The Effect of Cultural and Creative Industries Marketing and Cutest Marketing for Perceptual Value and Purchase Intention

碩士 === 國立彰化師範大學 === 會計學系 === 107 === The concept of Cultural and Creative Industries Marketing and The Cutest Marketing is still a center of focus by academic researchers as well as industry professionals and even the Ministry of Culture in recent years. It cannot be ignored even in urban propaganda...

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Bibliographic Details
Main Authors: Chen,Chi-Yin, 陳其瑩
Other Authors: 鄭國枝
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/s7su8j