The Effects of Attitude toward Service Innovation, Perceived Quality and Perceived Value on Purchase Intention: The Case of Service innovation
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 107 === With the enhancement of people focus on service innovation and rise of new service APP in recent years, more and more restaurants have implemented the service innovation system. Therefore, the objective of this research is to explore whether service innovat...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jbd3r9 |