A Study on the impacts of Service Innovation and Brand Authenticity on Customers Reaction –A Case of IKEA
碩士 === 國立東華大學 === 企業管理學系 === 107 === Recently, innovation of service industry is booming and consumers tend to pay attention to the authenticity of brands. However,domestic research has little research on brand authenticity. Therefore, this study starts from service innovation and discusses its impa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5a4cvu |