A Study on the Relationship between Customer’s Authenticity Perception and Repurchase Intention - Aboriginal Culture and Creative Product as an example.
碩士 === 國立東華大學 === 企業管理學系 === 107 === In recent years, the Taiwanese government has actively promoted local specialty goods and the innovation of traditional indigenous cultures in Taiwan. It has become an industry with potential for tourism generated growth in the eastern part of Taiwan. Previous re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6qh7g4 |