A Study of the Reuse-Intention for Third-Party Payment Based on Technology Acceptance Model – The Case of Yahoo Billing
碩士 === 國立東華大學 === 企業管理學系 === 107 === This study explores what determines the reuse intention of third-party payment. This study analyzes the factors from previous studies and takes Technology Acceptance Model (TAM) as the main theory structure, integrate with corporate image, perceived risk, trust,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e9gy5h |