The Impact of Consumer Engagement and Brand Equity on Consumer\'s Repurchase Intension: Indian consumers as example.

碩士 === 國立東華大學 === 企業管理學系 === 107 === Consumers buying behavior remains one of the widely studied subjects. Most of the large company’s research consumer buying decisions in great details to know about what consumer’s buy, why they buy etc. consumers are always take decisions on their attitudes, what...

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Bibliographic Details
Main Author: Priyanka Balaso Kumbhar
Other Authors: Dauw-Song Zhu
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/w6aqhv