Research on the Management of Puli Township Library--The Perspective of Policy Marketing

碩士 === 南華大學 === 國際事務與企業學系公共政策研究碩士班 === 107 ===   Since Kotler & Levy proposed an expanded marketing concept, marketing strategies are no longer patents for for-profit companies, and public organizations and non-profit organizations have begun to apply marketing theory to the promotion of public...

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Bibliographic Details
Main Authors: LU, CHIEN-HUNG, 盧建宏
Other Authors: LIU, HUA-TSUNG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/et4573