The Study of the Influence Among Brand Awareness, Customer Review, Perceived Value, Perceived Quality and Price on Purchase Intention--An Example of Vietnam
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 107 === The study presented the general theories of smartphone buying behavior and the factors influencing smartphone purchase intentions. The study based on theoretical foundations and previous studies on the influence of factors on the intent to purchase smartp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/maxt2m |