Research on Customer Satisfaction of Chain Coffee Shop Management and Marketing Model--Taking Starbucks as an Example

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 107 ===   Recently, Taiwan's consuming habits have changed under the influence of the M-Form Society. People began to pursue a higher quality of life, and coffee has become an important item in people's daily diet, the demand for coffee chain store has als...

Full description

Bibliographic Details
Main Authors: HUANG, CHIEN-HSUN, 黃建勳
Other Authors: CHEN, CHIH-CHANG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/z69384