A Study on the Impact of Advertisement towards Consumer’s Attitude by Elaboration Likelihood Model (ELM): A Case Study on Domino Pizza
碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 107 === This study mainly investigates theimpact of Domino Pizza’s advertisement of health-oriented and low-price promotion towards consumer’s attitude by using Elaboration Likelihood Model (ELM). Through the issuance and collection of questionnaires, and through...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rb434r |