A Study of Relationship among Experiential Marketing, Experiential Value, Brand Image, and Revisit Intention- Take Example of Tourism Factory
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 107 === With the increasing conscious consumption nowadays, the marketing strategies have already changed from commodity and service economy toward experiential economy. Instead of simply displaying and merchandising products, the one providing service puts mor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tpj6x3 |