The Impact of Experience Marketing on Experience Value, Brand Trust, and Purchase Intention: The moderating Effect of Product Involvement
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 107 === As the business environment moves into the focus of customer experience as the main focus of competition, research on the relationship between experience marketing and experience value based on the theory of experience marketing has mushroomed, but whet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e3s9q6 |