An Exploratory Study of Affordable Luxury Value, Brand Attachment and Brand Loyalty
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 107 === Luxury goods, which belong to a niche market in consumer economy, usually reveal the socioeconomic status of customer, also has possibly reflect their personality. As marketers proposed the term named affordable luxury dissected from premium luxury, aff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kudefy |