Using Kano and Refined Kano’s Model to Investigate Quality Attributes of Medicine Packaging‒Taking Sinphar Pharmaceutical Company as an Example
碩士 === 國立宜蘭大學 === 人文及管理學院高階經營管理碩士在職專班 === 107 === In a highly competitive market environment, pharmaceutical companies must continually optimize the formulations, packaging, marketing, services, brands and images to improve organizational performance, and Consumer-oriented marketing is the key for t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/eag6f4 |