A Study of Teaching Activity Design with Click-and-Mortar Marketing on Brand Equity and Brand Loyalty - Taking an Example of English Cram School
碩士 === 國立宜蘭大學 === 人文及管理學院高階經營管理碩士在職專班 === 107 === Along with the progression of technology and the ecology of the customers, marketing strategy has to change accordingly. From Marketing 1.0, which focused on the quality of the product to Marketing 2.0, which focused on market segmentation, customer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5y9znm |