A Study on Aesthetics Perspectives in Brand Personality with Multidimensional Scaling Analysis ─ A Case Study of Full Service Carriers
碩士 === 國立高雄餐旅大學 === 觀光研究所 === 107 === In today's booming global aviation market, airlines hope to build their own brand personality in the minds of consumers. But many airlines are still in a commoditized predicament, with their prices, services and commodities tending to be similar, how to see...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xw672n |