Applying Marketing Mix to Analyze the Online Review: A Case Study of A Hotel in Kaohsiung
碩士 === 國立高雄餐旅大學 === 餐旅研究所 === 107 === With the increase use of online booking websites, more and more people are inclined to share their experience online. These online reviews are considered as electronic word-of-mouth, which can affect consumers’ purchase intention and hotel booking. Kaohsiung is...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/788nxz |