The Study of Brand Equity, Network Relationship and Purchase Intention -The Mediation Effect of Trust
碩士 === 國立高雄師範大學 === 事業經營學系 === 107 === The purpose of this study was to explore the interplay among T Company brand equity, network relationship, consumer trust and purchase intention. This thesis, the consumers of T Company in Taiwan were the main researched group. A total of 642 questionnaires wer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2yh5e8 |