The Impact of Advertising Appeals on Advertising Effectiveness:Advertising Involvement as Moderating Variable

碩士 === 國立高雄師範大學 === 事業經營學系 === 107 === In recent years, the way advertising has spread has changed a lot, from previous advertising and TV advertisements to TV commercials, In terms of information transmission speed, due to the instantaneous characteristics of TV, the transmission speed is faster, a...

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Bibliographic Details
Main Authors: YI-TING ZENG, 曾意婷
Other Authors: WEN-BAO LIN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/26e2b6