A Study of Gender Difference on Cognition of Healing Goods

碩士 === 國立高雄師範大學 === 文化創意設計碩士學位學程 === 107 === The era of rational consumption being converted into emotional consumption, consumer behavior has changed. Consumers purchase goods, no longer only focus on the practicality of the products, focus on the exquisiteness and emotional needs of the products,...

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Bibliographic Details
Main Authors: Wang, Yun-Chu, 王韻筑
Other Authors: Lin, Tung-Long
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/cgpfm8