A Study on the Impact of Advertising and Promotion on Customer Purchase Decisions - Take Kleenex Wet Toilet Paper as an Example
碩士 === 國立高雄科技大學 === 工業工程與管理系 === 107 === Past research shows that advertising and promotional activities have strong sales effectiveness for certain commodities, but there are few relevant research reports on consumer-oriented papers. As consumer-oriented papers are a necessity for everyone, with ge...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vz49f7 |