A Study on The Impact of Brand Relationship on Brand Extensions
碩士 === 國立高雄科技大學 === 應用日語系 === 107 === Normally products and services have their own brand names. The brand extension is an approach which companies attach the same brand name to different categories of products or services on the market. According to Keller (2015), there are two methods of brand ext...
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| Format: | Others |
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y33a76 |