The Relationship among Brand Awareness, Brand Identity and Brand Relationship Stickiness: An Example of Consumers to “In Love with Keziliao” of the Tzukuan District Fishermen's Association
碩士 === 國立高雄科技大學 === 企業管理系 === 107 === Brands symbolize products or services. To break through the red ocean in the competitive markets, the establishment of a brand is a crucial strategy to create the blue ocean domain. To consumers, the awareness, identity, and relationship stickiness to a brand do...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4hryfb |