Factors Affecting the Willingness to Recommend -Taking the Bride Secretary Customer as an Example
碩士 === 國立高雄科技大學 === 企業管理系 === 107 === Few studies have explored the factors affecting the willingness to recommend. This study focuses on the influence of customer participation, customer orientation and perceived value on the willingness to recommend, using perceived value as a mediator variable. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3sx96b |