A Study on the Purchase Preferences of Home Appliance for New House Buyers - the Case of AIP Home Appliance Company

碩士 === 國立高雄科技大學 === 企業管理系 === 107 === Customers nowadays have lots of ways to do their purchase of the home appliances under the trend of not only the fierce competition in home appliance industry, but also the transparent information. Moreover, people who buy their houses for the first time might s...

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Bibliographic Details
Main Authors: WU,JEN-HUANG, 吳仁煌
Other Authors: JU,PEI-HUNG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/598j4x