The Effect of Materialism Values on Internet Impulsive Buying and Internet Compulsive Buying: With Internet Celebrity Self Congruence as a Moderator.
碩士 === 國立高雄科技大學 === 企業管理系 === 107 === In the era of developed Internet, you can place an order with just one click. The convenient shopping way brings out numerous unplanned impulsive buying and morbidly compulsive buying. People's lives also tend to pay more attention on the possession and enj...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gcx5pq |