The Effect of Self-Discrepancy on Internet Impulsive Buying and Internet Compulsive Buying: With Internet Celebrity Self-Congruence as a Moderator.
碩士 === 國立高雄科技大學 === 企業管理系 === 107 === With the transformation of consumer awareness and the rapid development in e-commerce, consumers may increase their negative consumer behaviors on the internet, thus it highlights the importance of research on internet compulsive buying behavior. Although some s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dj2696 |