A Study on Purchase Motivation, Purchase Awareness, Purchase Cognition and Purchase Decision of Life Insurance in Taiwan
碩士 === 國立高雄科技大學 === 風險管理與保險系 === 107 === The purpose of this study is to understand the relative impact of respondents on "purchase motivation", " purchase awareness ", " purchase cognition " and "purchase decision" of life insurance. A questionnaire survey be...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/65yj77 |