A Study on Purchase Motivation, Purchase Awareness, Purchase Cognition and Purchase Decision of Life Insurance in Taiwan
碩士 === 國立高雄科技大學 === 風險管理與保險系 === 107 === The purpose of this study is to understand the relative impact of respondents on "purchase motivation", " purchase awareness ", " purchase cognition " and "purchase decision" of life insurance. A questionnaire survey be...
Main Authors: | CHIANG, WEI-LI, 江韋黎 |
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Other Authors: | LAI, LI-HUA |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/65yj77 |
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