The Research of The Young Adults’ Behavioral Intention on Facebook Live Auction

碩士 === 國立高雄科技大學 === 財富與稅務管理系 === 107 === The use of webcasting in the form of sales of commercial activities, called "live auction", which adds a lot of practicality and attractiveness to the business model. Compared with the traditional marketing methods, live auctions have become popular...

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Bibliographic Details
Main Authors: LEE, WAN-CHEN, 李婉甄
Other Authors: WEI, WEN-CHIN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/5buhyd