The Research of The Young Adults’ Behavioral Intention on Facebook Live Auction
碩士 === 國立高雄科技大學 === 財富與稅務管理系 === 107 === The use of webcasting in the form of sales of commercial activities, called "live auction", which adds a lot of practicality and attractiveness to the business model. Compared with the traditional marketing methods, live auctions have become popular...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/5buhyd |