Sponsored Disclosure of Native Advertising, Advertising Relevance on Visual Attention and Advertising Effect Resistance of Persuasion as Mediator
碩士 === 國立高雄科技大學 === 國際企業系 === 107 === With the rapid development of the Internet, the audience’s ability to understand the advertisement is higher and higher. Recent research on native advertising is growing. Native advertisements replace banner advertisements gradually because native ads can hide i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zvpwsu |