Influences of Visual Perspective, Product Prominence and Self-Construal in Advertising

碩士 === 國立高雄科技大學 === 國際企業系 === 107 === Nowadays, because of the popularity of the Internet, online media such as online shopping and group purchases has become one of the main marketing channels, and hence the design of pictures in advertising is essential to those consumers who purchase on the Inter...

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Bibliographic Details
Main Authors: WANG YI-TING, 王怡婷
Other Authors: LEE, HSIAO-CHING
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/37cv68