Isn’t it cute? The Influences of Cute Styles, Self-Construal, and Social Relationship on Purchase Intention
碩士 === 國立高雄科技大學 === 國際企業系 === 107 === It is difficult to ignore the cute products as they are everywhere in our daily life. People could not resistant the cute products due to the healing powering, as long as the products has cute element which will become money maker. Company initiates a variety of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ecn65k |