Does Service Convenience Lead to Customer Loyalty in Online Shopping? The Influences of Individual Characteristics and Store-related Factors
碩士 === 國立高雄科技大學 === 國際企業系 === 107 === Improving service convenience is an important strategy for online retailers to build customer loyalty. Marketing literature has identified service convenience as a key factor to promote customer’s loyalty behaviors such as repurchase intention and positive word-...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t335f3 |