The Impact of Green Marketing on Loyalty Intention in the Beauty Care Industry
碩士 === 國立高雄科技大學 === 國際管理碩士學位學程 === 107 === As consumers become more concerned about environmental issues companies increasingly use green marketing to promote environmentally friendly products. The aim of this study is to identify the impact of green marketing on loyalty intention on the customers,...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44q82v |