Comedic Viral Videos on YouTube: New Advertising in Digital Era
碩士 === 國立高雄科技大學 === 國際管理碩士學位學程 === 107 === Recognizing an increasing number of younger generations who are spending an incredible amount of time to be entertained on YouTube, this study tends to investigate how the culture on using comedic advertisement on customers’ purchase intention through a sur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hyzpjq |