The Effect of Advertising Message and Sharing Reward on Sharing Motivation and Sharing Intention on Social Platform-An Example of Facebook
碩士 === 國立高雄科技大學 === 運籌管理系 === 107 === In recent years, the Internet has developed rapidly; therefore, merchants would like to sell their goods through online social media. One of marketing techniques is that merchants attach sharing reward to advertising posts of Facebook. However, with different ap...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/phf73x |