A Study on Corporate Social Responsibility and Business Ethics of Purchase Intention - Product Involvement as a Mediator

碩士 === 國立高雄科技大學 === 運籌管理系 === 107 === In today's modern enterprise, the ethical behavior has affected the interests of the enterprise. In order to continue to operate, the enterprise not only attaches importance to corporate social responsibility, but also regards corporate ethics as one of the...

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Bibliographic Details
Main Authors: KUO, PEI-WEN, 郭珮妏
Other Authors: CHU, KUO-KUANG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/dpkg68