The Effect of Hypermarket APP on the Value of Customer Experience

碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === Under the rapid development of e-commerce trends, resulting in changes in consumer lifestyles, many physical retailers are gradually entering a recession, so they are invested a lot of money to transform the overall shopping environment to improve the conveni...

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Bibliographic Details
Main Authors: LU,TZU-YIN, 盧姿吟
Other Authors: Shieh, Chih-Hui
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/j49ygg