Exploring the Impact of Brand Image on Customer Perceived Value and Loyalty Intention in Cultural Creative Parks—Comparing two Retail Formats
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === Since 2002, Taiwan has considered cultural and creative industries as part of its national key development plan, systematically arranged a series of development mechanisms, that stimulated private owned enterprises to invest in cultural and creative industrie...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jey73q |