Exploring the Key Success Strategies of Pharmaceutical Marketing from the Perspective of Resource Basis-Taking Taiwan Pharmaceutical Marketing Research as an Example
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === The booming global biotechnology and pharmaceutical industry, the increased demand caused by changes in the global demographic structure, as well as the more actively transnational activities brought about by the liberalization of free trade, have created man...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8a9xck |