The Study of Purchasing Behavior of Consumer on Electronic Word-of-Mouth
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === Many scholars have confirmed that word-of-mouth has a positive relationship with shopping decisions of consumers in the past studies of marketing . By Electronic Word-of-Mouth, it can reduce the risks and uncertainties while consumers are browsing, which also...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cwzu4p |