Exploring the Influence of Market Orientation on Word of Mouth-Taking Corporate Social Responsibility as a Mediator
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === In order to establishing good relationships with customers, enterprises focus on the marketing strategy of corporate social responsibility. It has evolved from donations and charities to the sustainable development strategy. This study aims to explore the ret...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22gxbp |