Exploring the Influence of Market Orientation on Word of Mouth-Taking Corporate Social Responsibility as a Mediator
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === In order to establishing good relationships with customers, enterprises focus on the marketing strategy of corporate social responsibility. It has evolved from donations and charities to the sustainable development strategy. This study aims to explore the ret...
Main Authors: | HUANG,WAN-TING, 黃婉婷 |
---|---|
Other Authors: | WU,SHIH-HAO |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/22gxbp |
Similar Items
-
Using Emotions as Mediator to Explore The Effects of Word-of-Mouth Characteristic on Word-of-Mouth Response
by: Tsung-Yu Wu, et al.
Published: (2010) -
Exploring the Impact of Service Quality and Service Innovation on Word-of-Mouth: Taking Customer Advocacy as Mediator
by: Shu-Ting Chen, et al.
Published: (2013) -
Exploring Positive Word-of-Mouth Ineffectiveness: An Unnoticed Side
by: Wan-Ting Hsieh, et al.
Published: (2012) -
The Influence of Corporate Social Responsibility on the Word-of-mouth, Image and Performance-taking: An Example of Financial Holding Company
by: Hsiao-Lan Chiang, et al.
Published: (2019) -
The Study of Word-of-Mouth Marketing of Wedding Hosts in Taiwan
by: WANG , SIH-TING, et al.
Published: (2015)