Explore ad click behaviors promoted through contextual marketing

碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === With the maturity of cloud technologies such as big data analytics, the mode of ad launching is gradually changed from the one-way operation mode of setting advertising advertisements in the past to the placement of advertisements on thousands of websites, an...

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Bibliographic Details
Main Authors: LU,TING-WEI, 盧庭瑋
Other Authors: YEH, HSIAOPING
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/7623pw