A Study of Brand Experience of Chain Retailers’ Mobile Apps
碩士 === 國立高雄科技大學 === 行銷與流通管理系 === 107 === With the development of technology, Mobile App has gradually become an important platform for instant interaction between brand and customers. The development of mobile App is also a challenge and opportunity for company to promote brands and products through...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w5h8q9 |