The Impacts on the Stickiness of the Live Broadcaster by Experiential Marketing and Personal Motivation—Using Network Externalities as Moderator
碩士 === 國立屏東大學 === 企業管理學系碩士班 === 107 === Today's webcasting options are diversified. It's not just that online celebrities can turn on webcasts, but everyone can open mobile phones at any time to share videos with people all over the world. In recent years, webcasting has provided many re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56rpyu |