The Study on Consumers' Avoidance Behaviors of Mobile Advertising

碩士 === 國立屏東大學 === 商業自動化與管理學系碩士班 === 107 ===   In recent years, mobile advertising has become a fast and convenient marketing strategy for businesses. However, the number of mobile advertising increases year by year, consumers start to have a negative attitude toward advertising. Therefore, how to re...

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Bibliographic Details
Main Authors: SUNG, MAN-YU, 宋曼毓
Other Authors: CHEN, SU-WEN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/p7vxpv