The Impact of Professional Spokespersons on Consumer Purchase Intentions─Product Category Interference Effect
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 107 === The main purpose was the impact of professional spokespersons on consumers' willingness to purchase - the interference of product categories. To select “convenient” shampoo and “select” the locomotive scooter are variable disturbances . By advertisi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5zz2jx |