Impacts of Emoticons, Review Valence, and Format on Review Persuasiveness
博士 === 國立中山大學 === 企業管理學系研究所 === 107 === Emoticons, the pictorial face-like icons, have become a common and easy-to-use tool for online users to express ideas or add feelings to text-based communications where social cues are missing. Emoticons have been widely used in online reviews. This research a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5sf5ah |